Localized Content

Developing content, be it an event or an animation that will engage the desired public, requires an assessment of the media landscape and insight into local tastes. As Chika Ezeanya-Esiobu explains in her Ted Talk, the A for apple, one-size-fits-all approach, whether speaking of education or communications, is outmoded. Only through research, planning, local input, and data analysis of audience behaviour can effective relevant content be created. By understanding how the targeted audience consumes media and working with local input, I deliver high-impact results. Through skill-building workshops, I help my clients maintain enduring positive relationships with their audiences. To ensure my plans, campaigns, and collateral reach the target audience, I develop benchmarks and constantly monitor the campaign’s progress so real-time corrective action may be taken.