Yana Fleming & Associates
We believe in building their capacity through training locally-hired staff in communications and marketing best practices.
We reach across the globe to bring our clients intelligent PR and digital communications solutions.
Harvesting the talents of our consultants whose expertise includes non-profit management, education, fund raising, social marketing, and digital media, we combine agency experience with a strong client focus.
As experienced integrated marketing communications specialists, we know how to gain attention for your brand inside an increasingly competitive media landscape – both within the traditional and digital space.
Developing robust PR and digital/social strategies; creating outstanding (yet simple) multimedia presentations that convey complex ideas; building enterprise-ready cross-platform mobile apps; reaching influencers with highly-targeted marketing campaigns – our bespoke solutions are proven to drive action and results.
Please click our portfolio to see how we’ve helped our clients achieve their objectives so far.
We specialize in helping corporate and NGOs communicate effectively and meet core organisational objectives; we find it’s the easiest way for them to know what success looks like.
We take a holistic approach to planning that covers all possible aspects of your organization’s communications strategy: PR plans, social media, content development, web- and mobile-applications, presentation design, grant writing and CSR.
From the outset, we fully integrate our communications planning so target audiences, messages and channels are linked to your organizational objectives – ensuring the focus always remains on your overall mission.
The present information age is also referred to as the age of public relations – and with good reason. PR’s methodology and how it’s conducted has evolved considerably in recent years, with communications managers now leading boardroom discussions and influencing stakeholders.
With our backgrounds in the media, public relations, marketing and design, we understand how to help you deliver on your objectives and manage your expectations. Above all, we understand how earned media and empowering influencers can help to ensure your voice is heard.
Contact us about our full range of services in public relations, corporate affairs, crisis and change management, and brand marketing.
Social Media Strategy
Social Media today is an ever-changing landscape. Every organization or brand can benefit from investing in a strong social media strategy, however, understanding where to start can be a challenge. We keep it simple. We look at your audience, we understand what social media channels will reach them and then what content or campaign will influence them.
When it comes to social, we have got you covered with all platforms, including: Twitter, Facebook, Instagram, YouTube, Google+, LinkedIn, Snapchat, Periscope, Pinterest, Tumblr, Vine, Swarm, SlideShare, Medium…
Contact us now for a full social media diagnosis of your current set up.
Our expertise covers:
- Social Media Strategy
- Social Media Channel Design, Set-up and Management
- Social Media Policy Design and Implementation
- Social Media Marketing and Advertising – Strategy, Design and Management
- Social Influencer Engagement
- Developing (and producing) Social Media Content Calendars
- Social Media Community Management
- Social Media Crisis Management
- Social Media Advertising
- Social Media Reporting and Analytics
B2B & B2C Writing
One of the most crucial aspects to your success in communications is producing copy that benefits your audience; but great copy alone won’t get results – especially if it’s written to the wrong audience. Understanding the key differences between B2B and B2C copywriting is a vital first step in getting things right.
It’s crucial you adapt the correct approach to your consumer writing from the start and our years of experience in print media and marketing mean you don’t have to worry – no matter how heavy the workload and how perfect the final results need to be.
However, there remains a knowledge gap in the training of multimedia and communications professionals. We teach in the following areas:
- Adobe Creative Suite
- Digital Editing
- Public Relations
- Survey Methodology
- Social Media Marketing
- Technical Writing
Corporate Social Responsibility
We firmly believe research, planning and analytics that identifies customer behavior is the best way to inform us as to where content can potentially help customers’ lives.
By creating content that’s built around what we understand from customers’ behavior helps us to deliver the optimum results for our clients and ensures they are able to create and maintain long-term relationships with their customers.
Presentations are our passion. Let us capture the hearts and minds of your audience through elegant design, bold storytelling and outstanding content. Elevate your message so that your organization’s message gets across.
Our PowerPoint, Keynote, Prezi, interactive PDFs and custom animations are custom made for your target audience – whether that audience is online or in-person.
We work one-on-one with presenters to ensure both the visual and oral elements compliment each other, and to show your team how to write, design and successfully deliver a high-quality presentation.
Frequently Asked Questions
You have a question; we have the answer.
Please use the slider on the right for answers to our most commonly asked questions.
If you have any further enquiries about past projects or what we can do for you, please click the ‘Contact’ button below.
What kind of clients do you work with?
While many may link capacity building exclusively to NGOs, our experience of working with locally-hired talent extends from the non-profit to the corporate sector.
With a speciality in developing communications for emerging markets, we maintain a roster of NGOs, funding organisations, SMEs as well as multinational corporate clients.
Where are you located?
The myriad of communications tools available via the web allows us to work virtually anywhere (provided there is sufficient telecommunications infrastructure), and helps us to limit our carbon footprint.
However, we also work on-site with clients. In the past, this has included the Philippines, Equatorial Guinea, Mozambique, South Africa, Korea, Thailand, Peru, China, Argentina, Qatar, the United Arab Emirates, Mauritius, the United States as well as other locations.
Is all work done in-house?
Depending on the assignment we work as a team or call upon the expert skills of our international network of marketing and communications specialists.
Our team includes animators, graphic designers, videographers, statisticians, subject-matter experts as well as web- and mobile-app developers.
A communications professional in every sense of the word, Yana has all the qualities you would expect – and much more. She is full of innovative ideas, tenacity and is dedicated to helping a company achieve its business goals.
Yana overhauled Rawai’s entire brand identity and spent considerable effort building our capacity. She redesigned our company website, its logos, and conceptualized an entire new range of sporting apparel. Yana also devoted herself to training me and key Rawai staff in the filming, editing and production of high-quality video content; not only this, she played a major role in promoting a charitable fund for local children in need. Thank you for everything Yana!Diana Campillo
I have been been working closely with Yana for the past few months at GroFin, I found that Yana is a very hard working and sincere marketeer who puts her heart and soul in the task she is assigned to which was so obvious during the launch event for our Egypt office.
Yana’s heart seems to be in development yet she has a keen eye on marketing & communication. Yana has supervised many projects where in she has showcased her skills of creativity, smart work, and leadership and many such attributes makes her an asset to any company she works with.Yehia Ashour
Yana contracted me at the end of my Shell Foundation tenure with GroFin, as she was just setting up systems for the department.
She employs technology, automation, a vast network and of course, superior writing and media to make the marketing resonant and scalable.
Even better, she track metrics rigorously, quantifying the value added to the bottom line. Its been a pleasure to collaborate with her.Tara Collier